Product-Market Fit Consulting
You can feel PMF when it happens. Users pull the product out of your hands. Here's how to find it faster — or know when to pivot.
2.1M+
Users Scaled
65%
D7 Retention
4
AI/NLP Patents
🏆
SXSW Winner
The Problem: Building Without Validation Wastes Years
Most founders skip the hard work of finding PMF. They build features users say they want (but never use), optimize for vanity metrics, and spend 2 years building before realizing there's no market.
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Real PMF
Users can't live without your product. Retention is high. Growth is organic. Churn is low. Pricing power exists.
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Fake PMF
People say they like it. Usage drops after week one. No referrals. You can't raise prices without losing customers.
What You Get: Systematic PMF Discovery
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PMF Assessment
Retention analysis (D1/D7/D30), usage depth, NPS & qualitative feedback, churn drivers, and willingness-to-pay analysis.
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User Research & JTBD
10-20 deep user interviews, Jobs-to-be-Done framework, competitive alternatives, trigger moments, and success definition.
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Value Prop Refinement
ICP definition, positioning, messaging hierarchy, landing page optimization, and onboarding flow to "aha moment."
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Metric Definition
North Star Metric, leading indicators, activation criteria, cohort analysis setup, and weekly dashboard design.
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Experimentation Framework
Hypothesis generation, A/B tests, sample sizing, kill criteria, and compounding experiment strategy.
How I Found PMF at Supportiv
Supportiv (2017-2025): We started with an idea — peer support for mental health. No PMF. We iterated through 3 failed versions over 18 months before finding what worked: real-time micro-communities matching 3-5 people in under 30 seconds.
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Version 1: Scheduled Groups
No one showed up. People in distress need help now, not next Thursday.
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Version 2: Anonymous Forums
Too slow, not engaging. Static content doesn't help in a crisis moment.
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Version 3: 1-on-1 Matching
Couldn't scale, too expensive. Unit economics broke at 10k users.
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Version 4: Real-Time Micro-Communities
65% D7 retention, NPS 72, 40% organic growth, enterprise contracts from Walmart, Optum, Costco.
Process: How We Work Together
1
Diagnostic (Week 1)
Deep dive into your current state. Product walkthrough + user flow analysis. Data review: retention, churn, usage patterns. User interview setup (I'll conduct 5-10 myself). Competitive landscape + alternatives analysis.
2
Strategy (Week 2-3)
Define what PMF looks like for your product. North Star Metric definition. ICP refinement (who to focus on, who to ignore). Value prop + positioning workshop. Experiment backlog (10-15 testable hypotheses). Metric dashboard design.
3
Execution (Week 4-12)
Run experiments, measure, iterate. Weekly review of metrics + experiment results. Feature prioritization (kill/build/optimize decisions). Landing page + onboarding optimization. User interview synthesis. Pivot decisions when needed.
Frequently Asked Questions
How do I know if I have PMF?
My test: D7 retention >40%, NPS >50, organic growth >30%, users would be "very disappointed" without your product. If you have to ask, you probably don't have it yet.
Can you find PMF for any product?
No. Some products don't have PMF because there's no real market. I'll tell you the truth: keep building, pivot, or shut down. My job is to save you time, not make you feel good.
How long does PMF take?
6 months if you're close. 110+ months if you're far. Some companies never find it. Speed comes from fast iteration, not perfect planning.
What if I don't have users yet?
We'll run customer discovery first. Interview 20-30 potential users. Validate the problem. Build an MVP. Then measure PMF metrics.
Do you help with product development?
I advise on what to build, not how to build it. I can review designs, prioritize features, and define success metrics. I don't write production code.
What industries do you work with?
B2B SaaS, consumer apps, healthcare tech, fintech. Deep expertise in mental health and AI products, but the PMF playbook applies everywhere.
Ready to Find Product-Market Fit?
30-minute PMF strategy call. We'll assess where you are, what's blocking you, and the fastest path to real traction.
Book a Consultation